About
A battle-tested CPG executive and strategic management consultant with 30+ years of high-impact leadership at Procter & Gamble, Ralston Purina, Ralcorp, Dean Foods, and PwC. Kevin replaces legacy "inside-out" commercial biases with disciplined, data-driven "outside-in" Revenue Growth Management frameworks.
Executive value proposition
From pioneering trade spend transitions at Procter & Gamble to founding ProvisionX and raising $20 million for retail shelf IoT (Powershelf), Kevin aligns cross-functional operations and bypasses high-cost channels to unlock millions in profitable growth.
Accrual vs. EDLP shift: replaces rigid Everyday Low Price systems — which leave brands "skinless & boneless" without growth funds — with dynamic volume-based accrual programs, enabling organizations to spend, save, or allocate capital for future merchandising.
Price optimization: uses predictive modeling to execute price increases smoothly, shielding margins from raw material costs while avoiding costly retailer compliance fines.
ProvisionX (CEO/Founder): pioneered a "digital private marketplace" for protein commodities, synchronizing pricing and supply chain data for Tyson, Cargill, Farmland, and GoldKist.
Shelf-level OOS mitigation: partnered with Powershelf to pilot automated out-of-stock monitoring, raising $20 million to eliminate the 8–10% OOS shelf lag and avoid retailer penalties.
Bypassing F/D/M barriers: outmaneuvers prohibitive upfront stocking and slotting fees by proving product velocity in low-cost-to-serve specialty channels.
Proven specialty portfolios: scaled alternative distribution networks delivering millions in profitable sales — 20,000+ hardware doors, 5,000 college bookstores (Barnes & Noble, Follett), and high-velocity vending at oil & gas facilities.
"Trusted Advisor" training: transitions sales managers into strategic partners, applying the 80/20 Rule to focus talent on Driver accounts.
OGSM alignment: pioneered at P&G and scaled directly with C-Suite leaders at Ralston Purina, Ralston Foods, Kimberly-Clark, Computer Associates, Dean Foods, and Energizer.
Chronological leadership experience
| Company | Role | Focus |
|---|---|---|
| PwC | Strategic CPG Consultant & Director | Advisory & Organizational Transformation (3.5 yrs) — enterprise-wide transformations focused on RGM principles, customer segmentation, and Corporate Team Account structures. Strategic advisor to Kimberly-Clark, Unilever, Coty, IBM, Energizer, Mission Foods, Dean Foods, and USPS. |
| ProvisionX | CEO & Founder | Digital Protein Exchange (startup) — built and scaled a B2B digital commodities exchange for meat and protein trading, integrating transaction, pricing, and freight tracking data for Tyson, Cargill, Farmland, and GoldKist. |
| Dean Foods | Corporate VP Officer | Transformation Committee Lead — executive Transformation Committee, operational integration and cost-containment programs. |
| Ralcorp | GM, Cereal Division & RGM Leader | Full GM and P&L responsibility for the Cereal Division. Led brand and private-label Revenue Growth Management, building profitable price-pack architectures. |
| Ralston Purina | VP of Sales & Sales Operations | National sales operations and corporate team development, scaling field-force competencies to match consolidating grocery retailers. |
| Procter & Gamble | Corporate Team Leader | Sales, Account Strategy & HQ Brand Lead (12 yrs) — represented P&G as Chicago Corporate Team Leader at its two largest grocery accounts. Converted trade spending from fixed promotions to a dynamic accrual system. Managed a major US brand launch. |
| Computer Associates | Division Manager | Midwest Sales Operations — spearheaded team development, designing pipelines to train and scale high-performing corporate team leaders. |
Replacing Bias with Ground Truth — Aligning Supply Chain, Finance, and Brand Strategy for Peak Retail Performance. Nempathy Solutions