The Technology Partnership
The AI behind the diagnostic is ours. Not borrowed.
Every tool on this site — the audit dashboard, the forward-buy model, the EBITDA calculator — runs on an AI and data platform built in partnership with Enoch Capital and Naomi AI. It is owned, patented, and built to prove its own answers, not a wrapper around someone else's black box.
Naomi AI
An AI that can prove what it found, not just report it.
Most AI tools give you an answer and ask you to trust it. Naomi is built differently: every finding — a disputed deduction, a leakage estimate, a flagged accrual — is tied back to the exact document that produced it, with a timestamp for when it was known. That matters enormously in a category where the whole problem is proving what was actually committed.
Our own AI and ledger platform
Naomi is built on two issued U.S. patents (governance and attribution architecture) — an owned platform, not a licensed third-party model with someone else's terms of service sitting between Kevin's clients and their own data.
Every finding traces to its source
A deduction flagged as invalid, a forward-buy exposure, a leakage estimate — each one carries the exact commitment document and the date it was recorded, timestamped as-of when it was known. Nothing is asserted without a document behind it.
It says “unprovable,” not “probably fine”
When a claim has no commitment on record — a deal agreed verbally, on a call — the system reports it as unprovable rather than guessing. That honesty is the entire point of an audit tool: a system that never says “I don't know” isn't trustworthy when it says “yes.”
A record that survives a dispute
Every entry is append-only and content-addressed — the same discipline used to prove a commitment stands up months later, when the retailer's claim finally arrives and someone has to show what was actually agreed.
Enoch Capital
The firm behind the platform.
Enoch Capital is an investment and research firm based in Denver, Colorado, and a sister company to Naomi AI — both operate under 33 Holding Group, Inc. Enoch brings the research discipline this partnership runs on, and is itself one of the first users of the same AI and data governance platform that powers Naomi.
About Jon Simmons
Founder, Enoch Capital & Naomi AI.
Jon Simmons is the founder of 33 Holding Group, Inc., the parent company behind Enoch Capital and Naomi AI, based in Denver, Colorado. He is the named inventor on two issued U.S. patents covering AI governance and data-attribution architecture — the technical foundation Naomi runs on. Jon built Naomi's attribution ledger to answer a question he kept running into across every AI-adjacent project: not “what did the model say,” but “can you prove it.” That question is exactly the one a trade-spend dispute asks, which is what brought this partnership together.
What it means for a Nempathy engagement
Thirty-five years of judgment, an owned platform behind it.
Kevin's domain expertise decides what to look for. Naomi's ledger proves what was found. Neither replaces the other — the partnership pairs three decades of CPG pattern recognition with an AI and audit platform built specifically to survive a retailer dispute, not just produce a nice-looking dashboard.